Is a Viral Marketing Campaign Perfect For Your Brand?

Viral MarketingIf there is anything tha t can be said to be iconic of the dawn of social media and Web 2.0 applications, it is viral  marketing.  The rise of viral campaigns has had marketers scrambling to reassess their strategies and try to take advantage of new media that allow low-cost campaigns to reach millions of people worldwide. Viral marketing campaigns have been used effectively for consumer electronic brands (Blendtec), movies (The Dark Night) and political figures (Obama 2008). As they continue to steal headlines across the world, local marketers must ask if a viral marketing campaign is an option for pushing brands.

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