Is a Viral Marketing Campaign Perfect For Your Brand?

Viral MarketingIf there is anything tha t can be said to be iconic of the dawn of social media and Web 2.0 applications, it is viral  marketing.  The rise of viral campaigns has had marketers scrambling to reassess their strategies and try to take advantage of new media that allow low-cost campaigns to reach millions of people worldwide. Viral marketing campaigns have been used effectively for consumer electronic brands (Blendtec), movies (The Dark Night) and political figures (Obama 2008). As they continue to steal headlines across the world, local marketers must ask if a viral marketing campaign is an option for pushing brands.

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What Can We Expect in 2012? (Part 2)

Following on from2012 last week’s article and introduction to our vision for 2012, here are a few more ways technology will revolutionize work and life in Ghana this year. We take a look backwards at some of the innovations and events of the past year, then take a look forward at how these events could transform Ghana in 2012 and beyond.

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How Can Your Business Utilize The Crowd?

CrowdSourcing CartoonSince its launch in 2001, Wikipedia has expanded to have versions in 270 languages and is accessed by millions of people seeking information from all over the world, each day. Yet it may come as a surprise to learn that this massive collection of information is not run by just one group of people in an office, Wikipedia is updated and ‘run’ by everyone. This is the phenomenon of crowdsourcing.

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Can Public Institutions Learn from Private Organizations?

Parliament in SessionIt is well known and taught in all business schools how important to any organization communication is, and indeed market communication departments, P.R.Os and other communication offices are prevalent in most public or private organizations. But truly, is the public sector in Ghana  taking communication as seriously as it should?

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Social Media: Just For Fun or Serious Business?

MyTXTbuddy's Facebook pageThe Social media revolution has been going strong for quite a while now and Ghanaians have been no exception. According to data from Facebook’s advertising tool, Ghana currently has 1, 096,6001 Facebook users with 72.4% of those users ranging in age from 18-34 years in age.Alexa ranks Facebook as the number one site visited by Ghanaians online, surpassing Google. Though these figures are themselves impressive the trend is even more so.

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