Pre-emptive Customer Service by Henry Sampson

 

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A Bigger, Better myTXTbuddy!

improve-big-iconChange is good, and change that comes from your own observations about our service is even better.  That’s why The MTB Team is proud to announce to you today a slew of new features and service improvements that have been pushed into myTXTbuddy over the past few days.

These changes are meant to make sure it takes less time for you to get on our service and fire off your SMS blasts. Please do try out the features outlined below and let us know what you think.

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Is a Viral Marketing Campaign Perfect For Your Brand?

Viral MarketingIf there is anything tha t can be said to be iconic of the dawn of social media and Web 2.0 applications, it is viral  marketing.  The rise of viral campaigns has had marketers scrambling to reassess their strategies and try to take advantage of new media that allow low-cost campaigns to reach millions of people worldwide. Viral marketing campaigns have been used effectively for consumer electronic brands (Blendtec), movies (The Dark Night) and political figures (Obama 2008). As they continue to steal headlines across the world, local marketers must ask if a viral marketing campaign is an option for pushing brands.

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Can Public Institutions Learn from Private Organizations?

Parliament in SessionIt is well known and taught in all business schools how important to any organization communication is, and indeed market communication departments, P.R.Os and other communication offices are prevalent in most public or private organizations. But truly, is the public sector in Ghana  taking communication as seriously as it should?

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Can e-Commerce Succeed in Ghana?

eBay's WebsiteAs the internet revolution has swept the world e-commerce has grown right along with it. The success of companies like E-Bay and Amazon has proven the point that the Internet can be and is an important and effective tool for business. So the question is asked, can e-commerce bring the same benefits to Ghanaians that it has brought other, larger nations?

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