‘Location, location, location…’ For years this has been the mantra of business experts highlighting the importance of the physical location of a business in drawing customers. The basic reasoning underlining
this truth remains valid, businesses serving their customers physically must ensure that they pick the best location possible to attract and retain customers. However, the rise of technology such as: the almost total adoption of mobile phones, the evolution of smartphones, and advances in location technology (e.g. GPS) mean there are new location dynamics businesses can and should master.