What Can We Learn From Some of Tech’s Biggest Failures?

The world ofA Big Fat Failure technology is a fast-paced environment in which trends arrive and disappear only slightly slower than the tech startups that accompany them.

Though the tech industry is lauded for its opportunities and having given the world such massive business successes as AppleMicrosoftGoogle & Facebook there is also a much less glamorous and vastly more populated arena of tech. This arena encompasses the tragic failures of products, services and even entire companies that did not take advantage of the tech boom and never fulfilled their potential. Most people prefer hearing success stories yet these failures, both big and small, can teach valuable lessons to the latest crop of tech entrepreneurs who envision products or services that will change the world.

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How Do Your Customers Find You?

Location Services‘Location, location, location…’ For years this has been the mantra of business experts highlighting the importance of the physical location of a business in drawing customers. The basic reasoning underlining

this truth remains valid, businesses serving their customers physically must ensure that they pick the best location possible to attract and retain customers. However, the rise of technology such as: the almost total adoption of mobile phones, the evolution of smartphones, and advances in location technology (e.g. GPS) mean there are new location dynamics businesses can and should master.

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